ACCDWelcome to ACCD
We cover the decisions Australian small businesses face every day — marketing, hiring, systems, insurance and growth — in plain, useful language.
Latest articles
Navigating Customer Support: The Utilisation of Optus Phone Number Services
Customer service has become a pivotal part of any successful business, and telecommunication companies are no exception. Optus, one of the…
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Harnessing Nature’s Rarest Ingredients for Healthier, Sustainable Skin
Growing awareness of what goes into skincare products has driven an increased demand for plant-based and sustainable ingredients. Within…
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Essential Guidelines for Maintaining Stainless Steel Surfaces
Stainless steel is celebrated for its durability, resistance to corrosion, and sleek, modern appearance, making it a popular choice for a…
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Avoiding Common Pitfalls in Professional Indemnity Insurance
In today’s professional environment, safeguarding a business against potential claims of negligence, errors, or omissions is essential…
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The Essential Role of Food-Grade Containers in Ensuring Food Safety
Ensuring food safety is a fundamental priority in the food industry, and the use of food-grade containers is central to achieving it…
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Features to Look for in Order Picking Trolleys
When it comes to enhancing efficiency in warehouses and retail environments, having the right equipment is essential. This is where…
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Frequently asked questions
- How much should a small business spend on marketing?
- A common guide is 5–10% of revenue, weighted toward what you can measure. Start with one or two channels, track cost per enquiry, and scale only what's proven to work.
- Is SEO still worth investing in?
- Yes — organic search remains one of the highest-ROI channels for most local businesses. Expect four to six months before results compound, and be wary of anyone guaranteeing instant rankings.
- What insurance does a small business need?
- Public liability is the baseline for most businesses. Add professional indemnity if you give advice, and consider cyber cover if you store customer data. An insurance broker usually costs you nothing.
- How do I choose between suppliers?
- Compare total cost rather than headline price: include delivery, minimum orders, payment terms and reliability. A supplier who answers the phone when something goes wrong is worth a small premium.
- When is the right time to hire?
- Hire when the role pays for itself — either by directly generating revenue or by freeing you to do work that does. Document the process before hiring so training doesn't stall the business.